VILLA OLIVA VINEYARDS

-BUSINESS PLAN-

A
N EXCLUSIVE
ESTATE RESORT

Southern California
Wine Country,
Temecula Valley

TEMECULA WEDDING COMPS

 

SOUTHERN CALIFORNIA WINE COUNTRY has an established reputation as a desirable Wedding Destination.  The vineyards alone have made Temecula Valley a romantic choice among brides from the start. Upon seeing the opportunity to add weddings as a lucrative cost center to their businesses, more and more wineries began hosting them.  Although up until just a few years ago, the wedding options were limited and mostly “rustic and simple,” the infrastructure was being built to establish Temecula as a wedding destination.  Wineries began to designate staff to handle Weddings & Special Events, made purchases of banquet tables, chairs and linens, set up ceremony arches and gazebos and many began putting together marketing materials that showcased their wedding venues as much as their wine.

 

Now that more wineries are emerging, vineyards are being expanded and the wines are becoming award-winning, Southern California Wine Country is shedding its “sleepy little town” image and making a name for itself as a legitimate Wine Region.  This new-found reputation coupled with   $1 Million “advertising dollars” being spent to market SoCal Wine Country as well as nearly a dozen wineries marketing Temecula at Bridal Expos across Southern California and online through numerous wedding websites… Southern California Wine Country is attracting more Brides than ever!

 

 

The Upside of Southern California Wine Country Wedding Venues:

Beautiful, romantic, charming…it’s easy why Wine Country

is synonomous with Weddings

 

·         Vineyard-scape (top choice among brides)

·         Wine Country cache (Wine Country = luxury)

·         Location, Location, Location:

o   Wine Country…in Southern California!!!!

·         Accessibility:

o   No need to travel to Napa

o   Within an hour’s drive of Los Angeles, San Diego and Orange Counties.

·         Wineries

o   Culinary/Epicurean appeal

o   Fun, relaxed atmosphere

·         Wine Country:

o    Feels like a getaway

o   Offers other attractions: Golf, Hot-Air Balloon Tours, Pechanga Casino, Old Town

·         Memorable experience for wedding guests

·         Warm, sunny weather (most of the year)

 

The Downside of Southern California Wine Country Wedding Venues:

Wineries are built as Wineries first-and-foremost, NOT as Special Occasions Facilities. 

Therefore, they lack some of the agility and features of a dedicated Special Occasions Venue.  VOV will be the FIRST venue built primarily for Special Occasions.

 

·         Outdoor Ceremony Sites ONLY-  ALL Wineries

·         Outdoor Receptions ONLY- MOST Wineries

·         NOT All-Weather: limited provisions for heat, wind and rain

·         Limited to NO Shading provided at winery ceremony locations

·         6 Wineries provide a building for Indoor Receptions (Ceremony site still Outdoors)

·         ALL Wineries are Open to the Public during weddings

·         Some wineries host more than one wedding at a time

·         Limited Lodging Accommodations available in Wine Country

·         Only 2 wineries provide On-Site Lodging

·         Wineries CANNOT be Reserved Exclusively:

o    Brides often make requests to reserve wineries exclusively. 

o    Brides are willing to pay top-dollar

o    Cost to Wineries’ reputations is too great when visitors travel distances to visit the winery and

it is closed do to a private event.

·         No Chapel available at ANY winery

·         Standard wedding packages allow for approximately 5 hours use

·         Amplified Music and Wedding Receptions MUST conclude by 10:00pm

·         Most wineries offer a limited dressing room for the Bride

o    May/May Not provide dressing room for the Groom

·         Wedding Guests may have to walk through a dirt parking lot

 

Villa Oliva’s Pro-Active Solutions to the Downside of SoCal Wine Country Weddings:

As a Special Occasions Facility first-and-foremost, VOV had the ability to design unique property features to make Weddings and Events successful, year-round.

 

·         VOV Weddings are All-Inclusive 3-Day/2-Night Weekend packages

·         VOV is Reserved Exclusively

·         Indoor Grand Ballroom Reception Facility

·         Indoor Ceremony Locations: Cathedral, Wine Caves

·         All-Weather:

o    Indoor Facilities, Trellising over walkways and courtyards, Indoor/Outdoor fireplaces

·         On-site non-denominational Church/Cathedral

·         Trees, Trellises and Market Umbrellas provide ample Shade

·         Winery is dedicated to Resort & Wedding Guests ONLY- NOT OPEN TO THE PUBLIC

·         VOV hosts ONE Wedding at a time

·         On-Site Lodging Accommodations for up to 32

·         Honeymoon Suite for the Bride & Groom

·         Valet Parking



SOUTHERN CALIFORNIA WINE COUNTRY: Winery Wedding Venues

Churon Winery                                                 Ponte Winery

33233 Rancho California Road                          35053 Rancho California Road

Temecula Ca 92591                                           Temecula Ca 91591

(951) 694 9070                                                   (951) 694-8855

www.innatchuronwinery.com                            www.pontewinery.com
 
Falkner Winery                                                 South Coast Winery & Resort
40620 Calle Contento                                        34843 Rancho California Road

Temecula Ca 92591                                           Temecula Ca 92591

(951) 676-8231                                                   (951) 587-9463

www.falknerwinery.com                                                 www.wineresort.com

 

Keyways Winery                                              Thorton Winery

37338 De Portola Road                                     32575 Rancho California Road

Temecula Ca 92592                                          Temecula Ca 92591

(951) 302-7888                                                  (951) 676-6414

www.keywayswine.com                                                www.thortonwine.com

 

La Cereza Winery                                             Weins Family Cellars

34567 Rancho California Road                         35055 Via Del Ponte

Temecula Ca 92592                                          Temecula Ca 92592

(951) 699-6952                                                  (951) 694-9892

www.lacerezawinery.com                                           www.weinscellars.com

 

Leonesse Cellars                                               Wilson Creek Winery

38311 De Portola Road                                     35960 Rancho California Road

Temecula Ca 92592                                          Temecula Ca 92591

(951) 302-7601                                                  (951) 699-9463

www.leonessecellars.com                                         www.wilsoncreekwinery.com

 

Oak Mountain Winery

Via Verde,

Temecula Ca 92592

(951) 699-9102

www.oakmountainwinery.com

 


  

 

 

 

 

 

 

VILLA OLIVA VINEYARDS
AN EXCLUSIVE ESTATE RESORT

Duayne & Tiffiny Webster
36685 Glen Oaks Road
Temecula, CA 92592
(951) 326-5809/ FAX (951) 695-3204
dwebster@villaoliva.com

Web Hosting Companies