VILLA OLIVA VINEYARDS
-BUSINESS PLAN-
AN EXCLUSIVE
ESTATE RESORT
Southern California
Wine Country,
Temecula Valley
TEMECULA WEDDING COMPS
and mostly “rustic and simple,” the infrastructure was being built to establish Temecula as a wedding destination. Wineries began to designate staff to handle Weddings & Special Events, made purchases of banquet tables, chairs and linens, set up ceremony arches and gazebos and many began putting together marketing materials that showcased their wedding venues as much as their wine.
Now that more wineries are emerging, vineyards are being expanded and the wines are becoming award-winning, Southern California Wine Country is shedding its “sleepy little town” image and making a name for itself as a legitimate Wine Region. This new-found reputation coupled with $1 Million “advertising dollars” being spent to market SoCal Wine Country as well as nearly a dozen wineries marketing Temecula at Bridal Expos across Southern California and online through numerous wedding websites… Southern California Wine Country is attracting more Brides than ever!
The Upside of Southern California Wine Country Wedding Venues:
Beautiful, romantic, charming…it’s easy why Wine Country
is synonomous with Weddings
· Vineyard-scape (top choice among brides)
· Wine Country cache (Wine Country = luxury)
· Location, Location, Location:
o Wine Country…in Southern California!!!!
· Accessibility:
o No need to travel to Napa
o Within an hour’s drive of Los Angeles, San Diego and Orange Counties.
· Wineries
o Culinary/Epicurean appeal
o Fun, relaxed atmosphere
· Wine Country:
o Feels like a getaway
o Offers other attractions: Golf, Hot-Air Balloon Tours, Pechanga Casino, Old Town
· Memorable experience for wedding guests
· Warm, sunny weather (most of the year)
The Downside of Southern California Wine Country Wedding Venues:
Wineries are built as Wineries first-and-foremost, NOT as Special Occasions Facilities.
Therefore, they lack some of the agility and features of a dedicated Special Occasions Venue. VOV will be the FIRST venue built primarily for Special Occasions.
· Outdoor Ceremony Sites ONLY- ALL Wineries
· Outdoor Receptions ONLY- MOST Wineries
· NOT All-Weather: limited provisions for heat, wind and rain
· Limited to NO Shading provided at winery ceremony locations
· 6 Wineries provide a building for Indoor Receptions (Ceremony site still Outdoors)
· ALL Wineries are Open to the Public during weddings
· Some wineries host more than one wedding at a time
· Limited Lodging Accommodations available in Wine Country
· Only 2 wineries provide On-Site Lodging
· Wineries CANNOT be Reserved Exclusively:
o Brides often make requests to reserve wineries exclusively.
o Brides are willing to pay top-dollar
o Cost to Wineries’ reputations is too great when visitors travel distances to visit the winery and
it is closed do to a private event.
· No Chapel available at ANY winery
· Standard wedding packages allow for approximately 5 hours use
· Amplified Music and Wedding Receptions MUST conclude by 10:00pm
· Most wineries offer a limited dressing room for the Bride
o May/May Not provide dressing room for the Groom
· Wedding Guests may have to walk through a dirt parking lot
Villa Oliva’s Pro-Active Solutions to the Downside of SoCal Wine Country Weddings:
As a Special Occasions Facility first-and-foremost, VOV had the ability to design unique property features to make Weddings and Events successful, year-round.
· VOV Weddings are All-Inclusive 3-Day/2-Night Weekend packages
· VOV is Reserved Exclusively
· Indoor Grand Ballroom Reception Facility
· Indoor Ceremony Locations: Cathedral, Wine Caves
· All-Weather:
o Indoor Facilities, Trellising over walkways and courtyards, Indoor/Outdoor fireplaces
· On-site non-denominational Church/Cathedral
· Trees, Trellises and Market Umbrellas provide ample Shade
· Winery is dedicated to Resort & Wedding Guests ONLY- NOT OPEN TO THE PUBLIC
· VOV hosts ONE Wedding at a time
· On-Site Lodging Accommodations for up to 32
· Honeymoon Suite for the Bride & Groom
· Valet Parking SOUTHERN CALIFORNIA WINE COUNTRY: Winery Wedding Venues Churon Winery Ponte Winery 33233 Rancho California Road 35053 Rancho California Road Temecula Ca 92591 Temecula Ca 91591 (951) 694 9070 (951) 694-8855 www.innatchuronwinery.com www.pontewinery.com Temecula Ca 92591 Temecula Ca 92591 (951) 676-8231 (951) 587-9463 www.falknerwinery.com www.wineresort.com Keyways Winery Thorton Winery 37338 De Portola Road 32575 Rancho California Road Temecula Ca 92592 Temecula Ca 92591 (951) 302-7888 (951) 676-6414 www.keywayswine.com www.thortonwine.com La Cereza Winery Weins Family Cellars 34567 Rancho California Road 35055 Via Del Ponte Temecula Ca 92592 Temecula Ca 92592 (951) 699-6952 (951) 694-9892 www.lacerezawinery.com www.weinscellars.com Leonesse Cellars Wilson Creek Winery 38311 De Portola Road 35960 Rancho California Road Temecula Ca 92592 Temecula Ca 92591 (951) 302-7601 (951) 699-9463 www.leonessecellars.com www.wilsoncreekwinery.com Oak Mountain Winery Via Verde, Temecula Ca 92592 (951) 699-9102
Falkner Winery South Coast Winery & Resort
40620 Calle Contento 34843 Rancho California Road
VILLA OLIVA VINEYARDS
AN EXCLUSIVE ESTATE RESORT

Duayne & Tiffiny Webster
36685 Glen Oaks Road
Temecula, CA 92592
(951) 326-5809/ FAX (951) 695-3204
dwebster@villaoliva.com